What is a blog?

A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or videos. A typical blog combines text, images, links to other blogs, and other media related to its topic.

Types of Blogs

*Personal: An ongoing diary or commentary by an individual. Sites such as twitter, allow bloggers to share feelings and thoughts instantaneously with friends and family and is much faster then emailing or writing.

*Corporate: Blogs either used internally to enhance the communication and culture in a corporation or externally for marketing, branding, or public relations purposes.

*Organizational: Also known as club blogs and group blogs, is used to inform members and other interested people of club and member activities.

*Genre: Blogs that focus on a particular subject such as; politics, fashion, art and music.

*Media Type: A blog comprising videos is called a blog, one comprising links is called a linklog, one containing a portfolio of sketches is called a sketch blog, or one comprising photos is called a photo blog.

*By device: Blogs can also be defined by which type of device is used to compose it. A blog written by a mobile device is called a moblog.

10 Benefits of a Business Blog

* Quick and easy

* Inexpensive setup

* Provides easy access to company news

* Search Engine friendly

* Appear accessible

* Appear authoritative

* Brand awareness

* Relationship building

* Gain an insight into your customers

* Reduce calls and emails.