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Program
Conference Program
9:00 am. - 9:30 am. Registration - MacAulay Conference Centre
9:30 am. - 9:45 am. Welcome & Opening Remarks
Mr. Tom C. Wilson, Conference Chair
Municipality of Victoria County
Ms. Mary Tulle, CEO, Destination Cape Breton Association
9:45 am. -10:30 am. Keynote Speaker - "Best Practices of Social Media"
- Terri McCulloch, Bay of Fundy Tourism
"Best practices from Bay of Fundy Tourism and how to
engage in social media for your business"
Chair - Ms. Amy MacKinnon, Victoria Social Media Project
10:30 am. - 11:00 am. Concurrent Sessions
Session 1 -"Blogging - Telling Your Stories "
- Tom C. Wilson, Director of Recreation & Tourism
Municipality of Victoria County
200 million bloggers, 54% post weekly, 34% post opinions on
products & brands. This session will look at the importance
of travel blogs and sharing your stories on experiences and
events.
Chair - Ms. Charlene Marshall, Destination Richmond Tourism
Co-operative
Session 2 -"Top of the Island 2009 Social Media Results
& Victoria County Social Media Project
- Ms. Amy MacKinnon, Victoria County Social Media Project
A look at Northern Cape Breton Social Media campaign
results and Victoria County's Social media project.
Chair- Ms. Cathy MacKenzie, Enterprise Cape Breton
Corporation
Session 3 -"Whats Goin On" A look at using Social Media
to Promote Cape Breton Festivals & Events,
- Devon Strang
Hear the amazing story of What's goin on ? -website. Cape
Breton's go and do guide, designed on wordpress that
utilizes facebook and twitter. http://www.whatsgoinon.ca/
Chair - Caroline Vassallo, Destination Cape Breton
Association
11:00 am. - 11:15 am. Coffee/Tea Break
11:15 am. - 11:45 am Concurrent Sessions
Session 1 - "Celtic Colours & Use of Social Media"
- Dan Coffin, Marketing Manager, Celtic Colours
Celtic Colours in 2009 implemented a social media campaign
that provided some great results for their festival. A look at
facebook, twitter, youtube and forum results.
Chair - Ms. Donna MacDonald, Municipality of
Inverness County
Session 2 - "Nova Scotia Tourism & Social Media"
- Ms. Michelle Sears, Database Assistant, NS Tourism
Nova Scotia Tourism is a leader in social media. Favorite
Places in NS & Leaf Watch Forums, Blogs, videos, contests,
facebook, Twitter, Flickr and youttube make up their
social media team.
Chair - Ms. Amanda Mombourquette, Strait Highlands RDA
11:45 am. - 12:15 pm Concurrent Sessions
Session 1 - "Twitter & Three Business Case Studies"
- Ms. Patti Ellis, a Couple of Chicks E-Marketing
Twitter Case Studies - 1) @TheHotelDog - Cocoa, the
resident chocolate lab at Best Western Chocolate Lake,
Halifax tweets about her daily adventures at the hotel,
specials and local events. 2) @CaptainTomAlley - Captain
Tom is the official “spokes-lobster” for LobsterWorld.com.
He’s a self-proclaimed culinary expert for all things seafood
who twitters about life as a lobster often in pirate-ease. 3)
@MyLilPackage - An e-commerce site for baby and toddler
toys, clothes, and all the lil’ things that make a mommy’s
life easier.
Chair- Ms. Moria Simpson, Bras d'Or Lakes Inn
Session 2 - ECMA & Importance of Videos
- Mr. Darcy Campbell, Owner & Director, Shot on Site Media
If Content is King...Video is King Kong. you tube is world's
#2 search engine. This session will look at the importance
of video in social media today using examples such as ECMA
Chair - Mr. Dan Coffin, Celtic Colours International Festival
12:15 pm. - 1:00 pm. Lunch
1:00 pm. - 1:45 pm. Keynote Address- Social Media, Olympics and
Tourism British Columbia - Mr. William Bakker, Director
of E-Business, Tourism British Columbia
Mr. Bakker will share how social media fits into the online
marketing strategy of Tourism British Columbia to maximize
the Olympic Games opportunity.
Chair - Tom C. Wilson, Municipality of Victoria County
1:45 pm. - 2:15 pm. Concurrent Sessions
Session 1 - Use of Facebook in Communicating with
Listeners - Ms. Elizabeth Doucette, Accounts Manager,
GIANT Radio Station 101.9
Find out how GIANT has over 16,000 Facebook Fans and
what their strategy is for facebook and attracting listeners
to 101.9 Radio Station in Sydney
Chair - Ms. Amy MacKinnon, Victoria County Social
Media Project
Session 2 - DMOS' and Twitter
- Ms. Terri McCulloch, Manager, Bay of Fundy Tourism
- Ms. Michelle Sears, NS Tourism
A panel session on how DMO's use twitter.
Chair-Ms. Mary Tulle,Destination Cape Breton Association
2:15 pm. - 2:30 pm. Coffee/Tea
2:30 pm. - 3:15 pm. Keynote Address - " Tracking and Measuring results of
Social Media" - Mr. Savior Joseph, Director of Digital
Marketing, Colour
Many organizations and businesses are limited by resources
and budget when it comes to implementing social media
strategies and tactics. Measuring the effect of your social
media efforts enables you to make decisions on what is
working as well as understanding future resourcing needs.
This session will outline the importance of social media
measurement as well as present a number of tools, both
free and paid, that can help you track and measure your
social media efforts.
Chair - Ms. Lori Burke, Cape Breton Centre for Craft
and Design
3:15 pm. - 3:30 pm. Conference Wrap-up and Thank-you(s)
Chair - Tom Wilson